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Morgan Stanley Conference

European CEO Forum

Keynote Address:  "Sustainability and Climate Change"

Venice, Italy, 12 May 2007

Mr. Rifkin presented a keynote address at the Morgan Stanley CEO Summit that was held in Venice, Italy on May 12, 2007.  The Summit brought together the world’s leading CEOs of global corporations.  Mr. Rifkin discussed the urgent need to address climate change, the rising price of oil and gas on world markets, and global energy security.  In his address, Mr. Rifkin called for a third industrial revolution and the ushering in of a hydrogen economy.  The event was attended by Zeo Cruz, Co-President of Morgan Stanley,
Peer Steinbrueck, German Finance Minister and Peter Mandelson, EU Commissioner for External Trade, as well as CEOs from Fortis, ENI, Aviva, Royal Bank of Scotland, Deutsche Post, France Telecom, Munich Re, Lloyds TSB Group, EADS, Philips, Deutsche Bahn, Bertelsmann AG, Merck, and Linde AG, among others.

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