Biotech Century
Civil Society Education
Beyond Beef Campaign

Beyond Beef Campaign

Launched an international Beyond Beef Campaign to educate the public on the environmental, health, and ethical impacts of supporting a global cattle culture and eating high up on the food chain with a beef-centered diet.


Beyond Beef Campaign Sheet, Fall 1993


Washington Post, 'Beyond Beef' Ad Campaign Set to Begin; Cattle-Raising Blamed For Host of Problems, April 15, 1992

Washington Post, Beefing About the American Diet; Jeremy Rifkin's New Campaign Prods the Cattle Industry, April 28, 1992

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